Win Your Race With Expert Political Media Buying

Maximize Your Ad Budget and Dominate Your Election

Non-Partisan Nationwide Coverage

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Complete Political Media Solutions

From broadcast TV and Radio to cable, streaming  platforms, and YouTube, we place your ads where voters are watching and listening.

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Political TV Advertising

Comprehensive television ad placement across all platforms, including broadcast, cable, and streaming, to reach the broadest possible audience.
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Political Radio Advertising

Strategic Radio ad placement for maximum voter reach, leveraging drive-time and demographic targeting to connect with voters on the go.
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You Don't Pay Us for placing your ads

Instead The Stations Pay Us


We earn the standard commission that stations provide to agencies, meaning you don't have to pay us to run your ad campaigns.


This eliminates hidden fees and ensures our goals are aligned with yours:


Spending your campaign's dollars as efficiently as possible to win votes.

Pricing guide: Sets budget, coordinates low rates, stations pay commission, no extra fees for TV/radio ads.
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About Political Media Buyers

Origin Story


My name is Steve Ross and along with my founder Susan Tubbs and our partner, Suzie Lopez, we have over half a century of Marketing, Advertising, and Media Buying experience.


Susan and I have worked together for years on direct response marketing campaigns for businesses, driving lower-cost, more profitable leads for them. We’ve also worked on multiple political campaigns, providing expert media buying services, resulting in more engagement and turnout.


Recently, while working on campaigns brought to us by political consultants and other agencies, we uncovered that these other players were possibly taking over 50%+ of the budget as their fee!


We decided then that there had to be a better way. That those candidates running to represent the will of the people deserved better! So we created Political Media Buyers with a simple and straightforward goal:



We would help all parties, nationwide, from the ground level to the top, place their ad dollars on TV, Radio, and Digitally at no cost.

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FAQ's:

  • What's Our Mission

    At Political Media Buyers, our mission is to provide campaigns of all types with access to the same expert media buying services that are typically reserved for top-tier national races. 


    We believe that every voice deserves to be heard, and we are committed to leveling the playing field by offering transparent, effective, and affordable media buying solutions.

  • What are "in-window" and "out-of-window" periods?

    In-Window (also called "LUR Window" or "Lowest Unit Charge Window"):

    • 45 days before a primary, caucus, or runoff election

    • 60 days before a general or special election


    Out-of-Window: Any time outside these FCC-mandated periods


  • What's the pricing difference for In and Out of Window?

    In-Window:

    Legally qualified candidates must receive the "Lowest Unit Rate" (LUR) — the absolute lowest rate your station charges any commercial advertiser for the same class of time, same daypart, and same length. Candidates receive all volume discounts without having to purchase in volume.


    Out-of-Window:

    Candidates pay negotiated rates. Stations can charge candidates the same rates as other commercial advertisers but are not required to offer lowest unit rates.


  • Who qualifies for lowest unit rates?

    Only legally qualified candidates and their authorized campaign committees for federal, state, and local races.


    Not Eligible:

    PACs, Super PACs, issue advertisers, and other non-candidate groups do NOT receive lowest unit rates, even during window periods.


  • What races does this cover?

    All of them — federal, state, and local. This includes presidential races, Congress, governor, state legislature, mayor, city council, school board, judges, and any other public election your station accepts advertising for.

  • Who's on Our Team

    Our team is comprised of seasoned media buying professionals with a deep understanding of the political landscape. 


    We are a non-partisan agency, and we are proud to have worked with candidates and causes from across the political spectrum. Our team's expertise spans all forms of media, including broadcast television, cable, streaming TV, radio, out-of-home, and digital platforms. 


  • What media does this apply to?

    FCC rules apply to broadcast television stations, broadcast radio stations, cable systems, and satellite TV/radio providers. Digital advertising (social media, streaming, podcasts) is NOT subject to these requirements.

  • Does my station have just one LUR?

    No. Almost every station has multiple lowest unit rates — one for each class of time in each daypart. Morning drive has a different LUR than overnight. A 6am-noon rotation is a different class than a 6am-6pm rotation. Each class has its own LUR.


    Additionally, the pre-emptibility or how likely a spot is to be bumped or not ran, also affects LUR pricing. 

  • How do packages affect LUR?

    Candidates cannot be forced to buy packages. Stations must break down package prices per spot, allocate the cost to each class of time in the package, then compare those rates to determine if they impact your LUR. This allocation is internal and doesn't go in the public file.

  • Are there any requirements outside the window?

    Yes. Federal candidates have "reasonable access" rights year-round, and equal opportunities rules apply once any candidate becomes legally qualified, regardless of whether it's during a window period.

Ready to Launch a Winning Media Campaign?

Contact us today for a no-obligation consultation and media plan.


Let's put your message in front of voters.

Recent news & trends

Political Media Buying 101: Foundations for Winning Campaigns

By Steve Ross • October 7, 2024
Learn the essentials of political media buying—from CPM efficiency to cross-platform planning—for campaigns that win elections.